The Universal Language of Communication
It’s no surprise that organizations with a cohesive, comprehensive approach to communication strategy are among the most profitable. From the mailroom to the boardroom, successful communication is the linchpin to successful operation. The workplace, especially rivals, are taking notice and effecting change to stay competitive.Everyone communicates, but not everyone communicates well. “Strong communication skills” are ubiquitous to today’s job postings, regardless of function or industry. So what does this mean for communication professionals? How do communication professionals set themselves apart in a field of résumés peddling “strong communication skills?” Communication is more than just art or just science; it’s a strategic balance of both. Understanding the balance is a key differentiator for professionals in a competitive marketplace.
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