Grounded in Evidence-based Decision Making

The USC Annenberg online Master of Communication Management is designed to teach students how to think, not just what to think, to help them thrive in a data-intensive and analytics-driven workplace. It pushes the learning experience beyond textbook examples of matching solutions to problems; theory is the foundation but not the destination. Smart decisions are born in knowing your objectives, asking the right questions of the right audience and understanding the results. The online MCM equips students with the skills to decipher, design and distribute communication measurement models that speak the language their principle audiences—managers, executives, stakeholders and customers—understand.