The Art of Communication

A communicator’s job is to translate — explain, describe, host, speak and write; make the unknown known; cut through clutter and capture attention; transform complex ideas, research and data to bring them to life. But the landscape of communication has changed, as organizations that rely on it have adapted to the needs of their communities. One of the biggest changes is how they communicate. Communication has gone digital, and with digital communication comes the associated challenges — it is instant, global and archival. What you “say” can be distributed quickly across the world and is easily retrieved. For communication professionals, the implications are huge; yesterday’s methodology no longer applies. They need supplemental skills to complement the basics of “how” to send a message, and they need training that can keep up with the pace of the digital world.